All STM publishers are aware of the requirement to have a web presence which is up-to-date, comprehensive and user-friendly. You may be using the web as a marketing tool and offering your prospective customers the opportunity to find out more about your products. In addition, your products may be in an electronic format and available via the web. Either way, you are continuing to invest resources and it's essential that your customers know where to find you.
At Tou-can we have experience in online marketing for STM publishers. We have launched new websites and innovative, value-added benefits to prospects and customers such as Table of Contents Alerting Services. We have run marketing campaigns to increase traffic to websites - including free trials - and have tied in our online marketing initiatives with traditional direct mail campaigns to produce an integrated approach.
With our expertise we can help you to improve your web presence, or we can produce tailor-made marketing pieces for your products - big or small.